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Analysis of Party Electoral Communications in the 1997 UK General Election.
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Politics Government and Communication Assignment Analysis of Party Electoral Communications in the 1997 UK General Election Ian Wheeler - Tutorial Group 4 Part 1 - Core Concepts and Theories The subject matter in this topic draws very heavily on Public Relations and Communications theory and practice. The 1997 General Election was one that was fought very much on the "media battleground", and one of the campaigns that involves the fields of Public Relations and Mass Communication more than almost any other in British Political History. This, therefore, I feel is an excellent forum in which to discuss Politics and Communication Theory. Initial thoughts - Communication Theory The kind of communication theory that is involved in political campaigning is very persuasive in nature, and even though it has a reputation historically for being one-way in nature, we have seen recently, and especially within the case study, elements of two way communication...
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