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Touro University International Kevin P. Beck BUS 401 - International Business Module 1 Case Assignment: The AOL-Time/Warner Merger Professor - Dr. Paul Watkins American and European governmental agencies voiced serious concerns when AOL and Time/Warner announced their intentions to join forces and form the largest corporate alliance the business world had ever experienced. Due to the broad implications of such a merger, the plan was closely scrutinized and several hurdles were encountered on the path to approval. This paper will examine online music distribution as the most important issue considered in the European approval process. It will also explain the key difference in how the Europeans assessed their issues compared to the Americans. Let's begin by exploring what the Europeans deemed to be the most critical aspect of this monumental partnership. When details of the planned merger were announced, the European Commission began to examine the implications. In fact, in the early stages...

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