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Listed below are the main results obtained from the marketing research study. Contained in this is a summative list of the important findings for quick reference ability.
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Management Summary Listed below are the main results obtained from the marketing research study. Contained in this is a summative list of the important findings for quick reference ability. 1st or Primary Stage 8 Countries of choice exist as Andorra, Belgium, France, Germany, Luxembourg, Netherlands, Portugal and Spain. Reasons for initial choice being all are in Eurpe, have strong economies, middle - low unemployment, literate and some are landlocked. Before continuing to the next stage the 8 countries are then narrowed down to 4. We initially list the S.L.E.P.T. Factors of all 8 countries, which are detailed in depth within the report. After this procedure was complete we then began the initial stage of deduction using the selection criteria method. For this we had chosen 4 criteria namely Criteria 1 = Literacy/Education, Criteria 2 = Fishing Industry, Criteria 3 = Population Density and finally Criteria 4 which was language. After organising the point score...
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