Explain how groupthink and groupshift affect group decision-making with reference to contemporary management research
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Introduction A group is defined as two or more individuals, interacting and interdependent, who work together at achieve particular objectives. Groups have always been important in organizations. The belief that a group decision is superior to an individual decision-making is generally accepted throughout most organizations. When we work together in groups we sometimes suffer illusions of righteousness and invincibility. One aspect of group decision-making that has been extensively examined has been the phenomena of groupthink. This is a by-product of so-called `cohesive groups' that results in a tendency to allow group pressures for conformity to interfere with or deter effective group decision-making. . Irving Janis offered his theory of groupthink in explanation, arguing that groupthink is "a mode of thinking that people engage in when they are deeply involved in a cohesive in-group, when the members' strivings for unanimity override their motivation to realistically appraise alternative courses of action."...

