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Evaluate the features of Toyota UK Burnaston explored in 1F & 1C. Suggest & justify any changes that should be made. Strengths Toyota's UK Burnaston operation has considerable strengths. These include the support of Toyota's corporate finance strategy (keiretsu) & the fact that Burnaston fits into Toyotas long term global strategy. This means that Toyota Burnaston has a long term financial support enabling Toyota Burnaston to make a substantial loss. Toyota knows that Burnaston is going to be a success so Toyota is happy to do this to access the European market within the EU. Burnaston has benefited from the specialising in a limited product range, the Avensis & corolla allowing for maximum quality & to expand on economies of scale from suppliers giving Toyota the best buy which will reflect in there final product: The Avensis & Corolla. Also, with Toyota being a very powerful company, they can negotiate the best deals...

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