The importance of the star has continued through to the present day. Many films are successful purely

... Information on Stars: The studio era The phenomenal success of stars such as Charlie Chaplin and Mary Pickford showed the studios the benefits of marketing their performers strongly. Through the 1920s, 30s and 40s, stars were tied by contract to a particular studio (such as MGM, 20th-Century Fox or Paramount), who were responsible for the branding of the star's image, and the marketing of products related to them. Fan magazines became particularly popular during this period. They were often simply an excuse to carry gossip on the actors' love lives and fashion choices. The importance of the star has continued through to the present day. Many films are successful purely because they are vehicles for famous actors and actresses. The lifestyle and looks of a star are usually as important in building their image as the strength of their acting. Their lives are heavily scrutinised by the media and generally most publicity is

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