This report will analyse the effects that staging a major sporting event can have on an area. It will examine whether events of this size generate inward investment, what different types of investment that occur and evaluate their lasting value.

... Abstract This report will analyse the effects that staging a major sporting event can have on an area. It will examine whether events of this size generate inward investment, what different types of investment that occur and evaluate their lasting value. The reasons for the growth of sport as a global industry will also be discussed in terms of their effect on investment levels. After studying a number of major sporting events, both within the UK and from other parts of the world this report concludes that the extent to which events act as a focus for inward investment depends on the nature of the competition and the size of its audience. Introduction The title of this report is: "To what extent do major sporting events act as a focus for inward investment?" Before I can begin to explore this question there are several terms to define: What constitutes a major sporting event? A major sporting event is

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