The Lombardian Ethic.

... The Lombardian Ethic * The Lombardian Ethic -"Winning isn't everything, it's the only thing * Win at all costs The first, which has been attributed to legendary NFL coach, Vince Lombardi, asserts that "winning isn't everything, it is the only thing." This ethic has been around for many years, and emphasizes that athletics should be product oriented, with excellence of outcome as the first, and perhaps only, justifiable goal. Normally, as Scott conveys, this ethic has been associated with a rigid structure in which an authoritarian coach has absolute control over every aspect of the activity. This often extends from a team's grooming and dress code, to the way its plays are selected and implemented. As well, such a belief system is consistent with an environment in which self-sacrifice is applauded and often manifested by such things as participants subjugating all other activities to athletics, performing while injured, and using illicit drugs to

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