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Task 5a Football: Current Scale and Economic Importance According to the General Household Survey 1996, football is the sixth most popular participant sport in the UK, with five per cent of adults claiming to have played at least once in the four weeks prior to the interview. In terms of team sports football is easily the most popular sporting activity, with its nearest rival, cricket, some way behind. The major interest in football, however, emanates from those who watch the game, rather than those who play it. The economic significance of football has recently become an important subject of discussion for those academics and policy-makers who wish to measure the game's influence on spending patterns and employment opportunities. For example, Euro `96 made a significant economic contribution to each of the host cities and staged matches. In total over 280,000 visiting spectators and media came to the UK to attend Euro...

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