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Peter Uberoth’s role in the promotion and funding of the 1984 Los Angeles Olympics changed the way the future Olympics have be
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Peter Uberoth's role in the promotion and funding of the 1984 Los Angeles Olympics changed the way the future Olympics have been organised and funded. In attempting to answer the question, I will cover the following points: firstly defining the key terms, I will then give a brief historical overview of the issue of how the Olympic games were funded before 1984 Los Angeles Olympics. Using examples from the Olympic games I will identify the reasons for his effect upon future Olympics and influence of his different approach in future Olympics. To conclude I will review where I think the issue of funding will go in future Olympics. The key terms that link into the topic is promotion of the Olympics and commercialization of the Olympics. Although these may seem the same but aren't, they both link into together and work together but they both have different effects. The promotion of the...
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