Salma Ahmed
English Lit. GCSE Student
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PE Exam Question: The commercialisation of sport is wholly beneficial. (25)
- Words:
- 797
- Submitted:
- Mon Jun 06 2005
Have a little read: ... PE Exam Question The commercialisation of sport is wholly beneficial. (25) The commercialisation of sport is not wholly beneficial as it has many disadvantages to it. Commercialisation is the promotion and development of a product as a business within a market place. This is done by the use of sponsorship, funding, selling, publicity and advertising within the media, which is all rooted from money. People invest in sport not only for the success that comes from it, but for the great deal of money that can be made in the sport business, therefore money is of high importance in the sporting industry. With the commercialisation of sport comes money, which can be invested in the development of young talent so that they may improve to become a world class performer, and can therefore be displayed on the 'shop window' or 'world stage,' thus acting as role models and encouraging mass participation, which in
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