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GCSE BUSINESS STUDIES COURSEWORK EVALUATING THE SUCCESS OF THE MARKETING STRATAGY FOR MARS ICE CREAMS. My Aims for this Report In this report I will be focusing my attention on Mars Ice Cream Bar. I will investigate how they promote their product. I will do this by investigating how they advertise their product, and where, as well as looking at how they package their product and at the same time I will look at where they sell the Mars ice cream bar. Also I will be investigating their main rivals and compare their marketing mix's. This will give me a better chance of giving good suggestions on how they could improve their ice cream product to bring in a larger revenue and get away from their main rivals so they could dominate the ice cream bar market. Background to Mars Mars claims to be the world leader in every market that...

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