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Cadburys World Coursework Section 1a) Cadburys World uses many different promotional materials and techniques. I think the techniques that they use are very good and they are mostly successful. A very successful technique they use is the Coronations streets sponsorship. Everybody watches Coronation Street because it is a very popular T.V.programme. When the viewers see Cadburys being promoted by Coronation Street they think that it must be a goods chocolate bar if Coronation Street is sponsoring it. Coronation Street is on a lot so therefore there sponsorship is brilliant and Cadburys is being promoted and recommended almost every night. Another technique is the Cadburys symbol. This works because everyone knows that it stands Cadburys because of the two glasses of milk being poured into one. They use colours that stand out, purple background and white writing. The purple colour makes the Cadbury sign silky and rich. The white represents the creamy...

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