An assessment of how Thomas Cook meets the needs of a wide range of customers

... An assessment of how Thomas Cook meets the needs of a wide range of customers In leisure and tourism there is a wide range of facilities, attractions and services. Many appeal to different types of customers while others may be aimed at specific customers. Different customers will have different needs. To provide excellent customer service you have to decide how to meet them. Some of the main types of customers are: * Individuals * Groups * People of different cultures * Non-English speakers * People with specific needs * Business men and women. * Internal Individuals Thomas Cook needs to provide excellent customer service to a wide range of customers with different expectations and needs, by providing the right holiday for all customers. They also arrange singles holidays where individuals can enjoy the company of many other individuals on their holiday. Most of the customers that book individual holidays are business men and women who may require accommodation with

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