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There is general consensus that he mass media is “not just any other business” (McQuail, 2005: 218). Explain why this is so by applying three rationales or reasons that you consider significant to the argument.
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Name: Ben Ong Seng Hean Student Number: 30520395 Essay Topic: There is general consensus that he mass media is "not just any other business" (McQuail, 2005: 218). Explain why this is so by applying three rationales or reasons that you consider significant to the argument. From small road side stalls to large multinational corporations; whether selling fruits or microchips, they all can be called a business. So what exactly is a business? A business is categorised as an enterprise, commercial entity, or firm in either the private or public sector each concerned with providing products or services to satisfy customer requirements (Georgetown University Information Services 2007). Or blatantly stated by Business Law.com, "a business is an activity performed for profit." Of late, the mass media has been compared to these profit seeking businesses. Mass media is a term that is used to symbolise a section of the media corporations specifically designed and...
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