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Social, cultural and historical events have played a major role in television advertising and will continue to do so for a long time to come.
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| Submitted: Thu Jul 11 2002
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Media are channels through which information is transmitted. The media includes: television, radio, films, videos, computers, books, and magazines.Janowitz (1968) states that: "mass communications comprise the institutions and techniques by which specialized groups employ technological devices (press, radio, television, radio, films, etc.) to disseminate symbolic content to large, heterogenous, and widely dispersed audiences." Mass communications are uniquely a feature of modern society; their development has accompanied an increase in the scale and complexity of societal activities and arrangements, rapid social change, technological innovation, rising personal income and standard of life, the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change, although the degree and direction of this association is still unknown. Many of the consequences, either harmful or beneficial, which have been attributed to mass communications are almost certainly due to other tendencies in society. Few sociologists...
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