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Discuss whether British Soap Operas Are Likely To Sustain Their Popularity For The Foreseeable Future?
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Discuss whether British Soap Operas Are Likely To Sustain Their Popularity For The Foreseeable Future? The issue of whether soaps can sustain their popularity is very debateable as the overall viewing figures for soaps have fallen, for example figures for Eastenders in 1995 where sixteen million (according to BARB) whereas in 2005 the average viewing figures were about eight to nine million. There are different factors that could be associated with this decline such as more competition for the audience, more channels and soaps, scheduling issues and the changing dramatic styles of soaps themselves. Another factor that must be considered is the publicity surrounding soaps in the wider media as influencing the level of sustainable popularity that they may have. Technological advances have resulted in the rise of digital television where the viewers have a much wider choice of channels and programmes to choose from, this has brought about an influx of...
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