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The Strengths and Weaknesses of Radio: Exploitation of its Strengths to come up with Future Relevant Programmes
Member rating: No Rating | Words: | Submitted: Mon Sep 08 2003
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TVRP L1 EXERCISE 3 The Strengths and Weaknesses of Radio: Exploitation of its Strengths to come up with Future Relevant Programmes Radio broadcasting is such a powerful medium, therefore its potential for communication is very great but the actual outcome may be quite small. To the consumer, radio is radio, whether it comes out of their stereo or the computer on their desk. For the most part, this is true. However, all transmission mediums have their strengths and weaknesses, and it is these qualities, which may determine a medium's future success. The Strengths Of Radio Radio might be a blind medium, considering the fact that one can only listen to it, but it has the potential to reach large numbers of people, by informing, educating, entertaining, propagandising and persuading. The sights and sounds of radio are created within the listener, thus stimulating his or her imagination. Radio is a more personal...
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