The Marketing Mix.

... The Marketing Mix The Marketing Mix is made up from the four P's: Product- what the customers want to buy or a service that a company provides for the customer. Price- must be one that the customer thinks is good value for money. Also it must be the right price to attract the target segment and to incur sales revenue. Promotion- this is to make potential customers aware of the products existence. Place- this must be positioned conveniently for the target audience to be able to receive the broadcast. If I get the four P's correct then I will hopefully be successful and it will be easier for me to attract customers to listen to my radio station. The Product For any products or service to succeed the product or service should appeal to the customers or consumers. There are various stages that need to be looked at before a product or service can be

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