Mint Bar and Restaurant Evaluation - For our Med2 practical assessment we chose to advertise a bar/restaurant. The campaign consisted of 2 radio adverts and 2 poster advertisements.

... Mint Bar and Restaurant Evaluation For our Med2 practical assessment we chose to advertise a bar/restaurant. The campaign consisted of 2 radio adverts and 2 poster advertisements. Throughout the campaign we tried to incorporate the key concepts of advertising of which we learnt throughout Med2. This included genre, target audience, implicit and explicit ideology, language and form, institutions and representation. Within our group Luke and myself were responsible for the majority of the radio campaign. We are both music technology students, which meant we had the advantage of using all the recording equipment needed to record the adverts. We used the music software programme Cubase 3.1 to record both of the advertisements. Arjun and Stuart had the responsibility of creating the poster advertisements for which they used the photo editing software programme Adobe Photo Shop 7.0. Although we had divided responsibilities we all had input on the design of each advertisement. Before

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