How Far Does Contemporary Radio Provide Audiences With Genuine Diversity of Listening Choice?

... How Far Does Contemporary Radio Provide Audiences With Genuine Diversity of Listening Choice? It is generally believed that audiences are provided with a diverse listening choice but this only seems to be true for national radio stations. These are the BBC stations, Talk Sport, Virgin and Classic FM. The BBC also provides regional radio stations which are different to the independent local radio stations on offer which are based on middle of the road popular music as it attracts the masses and, therefore, the advertisers. The regional BBC stations focus more on local issues and discussions with less music. The BBC provides five national radio stations each with a different remit. Radio One is based on modern music with different types at different times of day, which are aimed at different audiences. It is aimed at sixteen to twenty-five year olds and plays all types of modern music. However, around 1995 changes

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