Consider the importance of Channel Four in relation to the history of public service broadcasting.

... Name Louise Alexander ID s1545100 Subject 2117 FMC Tutor Jason Jacobs Tutorial Wednesday 12:00 N29_Theatre 3 Assessment Short Essay 1 Due Friday 11th April 2003 Word Count 1330 wds Title Consider the importance of Channel Four in relation to the history of public service broadcasting. (Question 10) BBC would argue that public service broadcasting and advertising based programme revenue are contradictory. However the newest ITV contract, Channel Four would disagree strongly against this statement. The channel is a subscription service, and the subscribers are limited to existing ITV companies. By selling advertising space, Channel Four guarantees they retain the monopoly of television advertising in Britain; it also helps to guarantee that Channel Four is safeguarded from direct commercial pressure in their programme-making policies. History seems to show that the British Broadcasting Corporation, otherwise known as the BBC, has largely dominated British television. This is largely due to the fact that after World War II ended and the BBC started up again; it was without competition until

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