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'The Children's Society' - Media study.  

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Media The main aspect of the first article we studied, is the some-what interesting image. The very first part of this image that the eyes and in fact the brain come to rest upon, is the gun. It is in the foreground, therefore the reader will instantly, yet subconsciously be draw towards it. This is no coincidence. It is a presentational device that when used in the correct manner, is extremely effective in portraying the desired message or feeling. The exact reason for the gun's prominence is the fact that the person's eyes are looking in the same direction as the gun is pointed. It is for this reason that the reader has no control over their eyes and brain for that split second, thus causing them to be drawn to the gun. The reason that the gun is highlighted as a main feature by using these techniques is because it...

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