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'Smash Hits' sells itself as a 'popular music magazine'; it fits well into this self-proclaimed genre and creates its image through the codes, conventions, and generic signifiers of that genre. For example, bright, bold lettering-the red and white titles, almost like a stamp. Generic signifiers and genre in general are vital to both the magazine and its audience, the audience use genre as a means of segmenting and recognition in the crowded magazine market. Genres, signifiers, codes and conventions are all used to make a product recognisable to its audience and as a guide to a magazine's style and content. The institution of magazines use genre as a basis for creating a magazine's formula, taking genres that in the past have proved successful and adapting this formula to suit the needs of the magazine, a variation of the established theme. This way, the magazine is pleased, (a successful formula usually makes a...

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