Representations of men in lynx and gillette adverts

... A study of the representations of men in male cosmetic advertising with specific reference to "Gillette" and "Lynx" adverts Introduction By definition all media texts are re-presentations of reality because all have to be composed in some way by a producer before it gets to an audience. However, representations are a two way process because we, as an audience, have perceptions that mediate our view of the world. "Producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality" Representation theory - www.mediaknowall.co.uk The producers of a text put out their advertisements with coded messages, in the knowledge that their target audience - if no-one else - will have the experience, and intertextual references, to be able to decode the messages and anchor them to their own stereotypical representations of what they are shown. These particular advertisements are in direct competition with one another in

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