Analysing Adverts Concerning Teenagers
Member rating: No Rating | Words: | Submitted: Thu Jul 11 2002
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TASK: Regimentally they are set out. Their objective is to lure unsuspecting teenagers into their false world of glitter and glam. You can't step into a newsagent without being boldly glared at by bright, eye-catching headlines "I caught my boyfriend wearing my bra!" " My best mate snogged my Dad" and "Sister was shot on my doorstep" and grinned at by smiling, laughing, almost emaciated, glamorous models, all adorning the cover of a teenage magazine. Bliss, J-17, Sugar and more, priced roughly two pounds, setting up icons of the famous, and dealing out hard criticism of everything 'un-cool'. Teenagers are shown as shallow, one advert listed lip gloss as one of the six most needed things in life, alongside being a girl, slutty, "Snog him, then dump him", and obsessed with their images, "Look cool, whenever". Teenagers are seen as the main consumers, in an industry worth seventy million pounds,...

