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1. Introduction
Member rating: No Rating | Words: | Submitted: Mon Mar 14 2005
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1. INTRODUCTION 1.1 The importance of Magazines: Magazines are a major source of communication and entertainment in Australia today. Any newsagent will have racks showing hundreds of different titles. Magazines cater for special interests and give more recent information than books. They usually have interesting pictures and graphics making them easier to read. Because they are popular, they make good profits for publishers, through sales, advertising and market links. 1.2 Aim of this report The aim of this report is to show how magazines are constructed to sell to their target audience, particularly the ways in which a magazine might interest a particular reader. 2. WHICH MAGAZINES APPEAL TO TEENAGERS? 6 Magazines read by teenagers: Magazine Title Gender Target Price Frequency of Publication New Idea Women, older teenage girls who want a more mature magazine $3.30 Weekly Who Weekly Women, and older teenage girls $3.95 Weekly Marie Claire Teenage girls, Younger women $7.20 Monthly Girlfriend Middle age teenage girls $4.50 Monthly Wheels Teenage boys, and men $7.50 Monthly Motor Males, teenage and adults $7.50 Monthly Dolly Female teenagers $4.80 Monthly TV Hits Teenagers of both genders $5.00 Weekly 3....
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