Much advertising is a form of abuse as it pushes the unworldly, vulnerable and unsophisticated into behaviour or activities that may endanger, confuse or frighten them." Discuss.

... "Advertisers and others who promote mass culture have a moral responsibility to their markets. Much advertising is a form of abuse as it pushes the unworldly, vulnerable and unsophisticated into behaviour or activities that may endanger, confuse or frighten them." Discuss. Advertisers and others who promote mass culture have a legal responsibility to their audience to prevent miss-use and to stop the vulnerable getting influences and or confused. Do the legalities affect their moral responsibility? Rap artists discuss gun culture in their lyrics and although they are not breaking any laws there are acting irresponsible in the influence of their market. Rap artists will argue that it is not their responsibility; it is up to the individual or parent to distinguish music from reality. The ITC have laws and guidelines in place but it's not enough to stop children copying anything they see or hear which they think is cool. Gun Crime

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