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Critical Evaluation A2 Media Advanced Production Unit


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Critical Evaluation A2 Media Advanced Production Unit

... Critical Evaluation A2 Media Advanced Production Unit Introduction As part of the AS level media course the course work I completed was 'print'- the front cover, contents page and main double paged article for a Sunday Supplement. The A2 product completed was a pop video. As part of a group of three I directed, shot footage for and edited the piece. Part One Initially, once deciding on a song for the pop video promotion we sketched a number of possible ideas and concepts connecting to the music. The song, 'Clubbed to Death' by Rob.D combined both a contemporary, rhythmic, strong bassed dance theme with an enveloping of a classical element. It was decided by record label - Multiply- to have the song released on black label record, a method to test the song's success'. The song would be given out on a limited amount of (black label) [Often used by up

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