specify
Member rating: No Rating | Words: | Submitted: Wed Sep 19 2007
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Task 1 a) You are to obtain the business's aims and objectives Aims: Boots mission statement is: "Boots aims to be the place for health and beauty customers. We want to secure market leadership in the UK and build on our brands' growing success internationally." As a private sector company, Boots will also be aiming to make a profit for their shareholders. Objectives: Boots strive to provide their customers with low cost products; as well as improving this they are constantly opening new stores, while renovating their old ones at the same time, throughout the UK and Europe. Boots also provide their customers with unique services which their competitors do not. b) Describe how the business's online presence impacts on the customers. Use relevant examples. Boots have an online shop in which customers can buy products and check availability of products in their local stores. Customers can also arrange for the products to be delivered to...

