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"New Technologies are drastically changing the whole business of Public Relations".
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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Public Relations Assignment 1 Individual Essay "New Technologies are drastically changing the whole business of Public Relations" Written by: Patrizia Galeota 0001533703 Written for: Nicholas Wilde Deadline: Wednesday 13th March 2002 Contents Page Pages What is PR? 3 Comparison of the characteristics of advertising and public relations 4 Comparison of propaganda and public relations 4 "New Technologies are drastically changing the whole business of Public Relations" 5-7 Appendix (i) How Press Information is Transmitted and Tracked. 8 (ii) Software available 9 (iii) Chat Rumours Roil Quigley's Stock 10 (iv) Google example of a message board 11-13 (v) British Airways-Biggest business air travel campaign launched 14 (vi) Interview with Dan Pinch, consultant at Weber Shandwick (tape) 15 (vii) What Weber Shandwick Worldwide do (cd-rom) 15 References List 15 Bibliography 16-17 What is PR? Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the...
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