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CMT2046: Essay "Digital Media is having a big impact on many things in this age. Examine and analyse the impact of digital media on our culture". Before examining the effect that Digital Media has on society and indeed western culture, we need to discover what the term Digital Media actually means... Just what is it that distinguishes Digital Media from previous forms of combined media? It is the fact that the bits that represent text, sound, pictures, and so on can be treated as data by computer programs. A computer program is able to control the order in which various components are presented and combined, and can do so in response to input from a computer user. In other words, Digital Media can be interactive, in a way that, for example, a TV news bulletin is not, and that goes far beyond the simple control afforded by a VCR. Digital Media is a...

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