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The effect of the Internet on ordinary Media.
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- Words:
- 757
- Submitted:
- Thu Jul 11 2002
... The effect of the Internet on ordinary Media. The web started of as a very fast, chaotic, and confusing networking system that connected the world. After 20 years, to see how it has affected the usual ways of getting information, the study has been set up and was based on more than 3,000 interviews from adults aged 18 or older who had accessed the Internet in the past month. This research was conducted by 65 UK leading markets. More than 60 percent of the respondents to a survey chose the Internet for personal and special interest information needs, compared to 18 percent for magazines. When looking for work-related information, 48 percent of the respondents chose the Internet, and only 7 percent preferred magazines. The study also revealed that once consumers begin using the Web, they use it more frequently as their experience increases, and that these same users also tend to use
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