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1 Executive Summary Online Dating Services, once a haven for the desperate and lonely are starting to attract a significant user and revenue base and are growing at an increasing rate. These services now attract over 30 million users a year in the U.S. and soon will be the highest revenue subscription content service on the Internet. The growth of online personals and many of the industry's characteristics are similar to those of products such as fax machines, DVD players, and the Internet itself. The main similarity is that the value of these services for each user increases with each additional user. However, many other characteristics hold true as well. It has significant economies of scale, requires highly complimentary products, and displays some semblance of standards and compatibility between its competitors. Since online dating services have proven to be so similar to other networked goods, much of the knowledge gained by examining these...

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