Mass Media, the Internet, and the Modern Consumer

... Mass Media, the Internet, and the Modern Consumer It is, indeed, an interesting time, this age of information. As we witness a complete change in the nature of mass communication, the ripples expand from millions of points. Some of these ripples fade, dispersing as minor vibrations. Others, however, coincident in direction, raise implications like a breaking Tsunami. Until very recently, the consumer of information relied mostly on mass media, as opposed to interactive means. It is not called mass media because it is directed towards the "simple masses" like one might think of the tabloid press. It's name, mass, refers to a format based on mass consumption. Information travels one way, packaged like any other, formatted uniformly regardless of the user. In this sense, a classic novel is no different than a periodical or daily paper. That's old news, so to speak, but now it's getting truly engaging. We are at

want to read more? →