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Describe How Using Online Communication helps companies meet objectives, increase efficiency, increase access to information, and attract customers.
Member rating: No Rating | Words: | Submitted: Tue Jun 07 2005
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Describe How Using Online Communication helps companies meet objectives, increase efficiency, increase access to information, and attract customers. For BA their sales are increasingly depending on their Internet website because customers find it much easier to book through the Internet, rather than putting the effort of going to BA's customer service point. Nowadays for BA their company information and other aspects such as new offers of services, special prices, and new destinations can be easily seen through the Internet. That allows them to progressively improve and meet areas such as: * Increase access to information * Meet objectives * Increase efficiency * Attract customers For BA using online communication helps them to allocate what customers want, BA does this by using set of questionnaires which the visitor can fill in if they want to through their website. This allows BA to gather the needs of their customers and work upon it to create...
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