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Car Advertisement Evaluation I had to plan a new car advertisement for Volkswagen car manufactures. The brief for this advertisement was to produce a 30 second unstereotypical character advert. Their must a character which need to act in unexpected way, to grab audiences' attention, inform them of the product and therefore appeal to their feelings and persuade them to buy the product, which is Volkswagen car. In my advertisement there is a girl waiting or his boyfriend at park. Then the boy comes and tell the girl that he got a surprise her, therefore cover girls eyes and take the girl to the place he park his car, which was the surprise for the girl. And then the boy takes his hand off from girl's eyes, to show his new Volkswagen car. The girl really liked the car; therefore the girl puts herself on the front deck of the car....

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