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A report on the features used on a chosen paint brochure that helps the company sell their products The following discussion will use the process of analysing a range of paint brochures in order to complete this media coursework. In order to discuss the persuasive techniques used that help paint companies sell their products, the language and format used on one of the chosen paint brochure will be analysed. The brochure that will be discussed and analysed is the' crown' paint brochure. The purpose of this advertisement is to persuade the reader to buy the companies products. Discussing and analysing this paint brochure will answer the question, why has the brochure come to be very successful at persuading readers to buy the company's products? The advertisement is printed on high quality gloss paper. From my point of view, the use of high quality gloss paper produces a brilliant image of the brochure and makes...

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