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Compare the different types and variety of advertising media that are available to businesses and explain their advantages and disadvantages.
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Section A Task 2: Compare the different types and variety of advertising media that are available to businesses and explain their advantages and disadvantages. Advertising has achieved a central place in business activity across the world as firms have begun to face global; as well as national competition. In the UK it has been estimated that between 1 and 2 per cent of national income is spent on advertising. There are a wide range of advertising media that firms can choose from in order to make consumers aware of their products. Television Television for instance; because of its many advantages, television advertising is often used by businesses marketing consumer goods to a mass market. The fast changing trends in television were likely to provide opportunities for television advertising after 2001. Ninety per cent of males and female watch television in the UK. The growth of cable, satellite and digital television may attract...
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