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Compare and Contrast Two Magazine Advertisements, Comment on the Language and Grapalogical Choices Made Media is all around us: newspapers, television, radio, films and advertising. Society is continually confronted and manipulated by images, slogans and hidden meanings. The process of design is complex and each stage of development sheds light on the methods used to influence us, the audience, to buy. This essay will analyse the design process, review the various persuasive techniques used and comment on their effectiveness. Taking into consideration, the audience and purpose is an essential component of designing an advertisement. Reaching and controlling your niche market starts when the accounts team undertake market research, which in turn influences the concept of advertisement. In the Gandalf advertisement, the target audience is probably women who will buy this sculpture for their partners, children or themselves. We know this because this advertisement was placed in a women's magazine. It has been...

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