Salma Ahmed
English Lit. GCSE Student
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What do the Jamie Oliver advertisements say about the Sainsbury's brand?
- Words:
- 796
- Submitted:
- Mon Nov 10 2003
Have a little read: ... What do the Jamie Oliver advertisements say about the Sainsbury's brand? Using celebrities in advertisements can be very effective, for example, Walkers Crisps' use of former England football star Gary Lineker over seven years has helped the company become one of Britain's most recognised retail brands. Sainsbury's are typical in having chosen Jamie Oliver to front their advertisements: the Naked Chef, famous for his 'luvverly - jubberly' chats with neighbourhood butchers and greengrocers, gives the cosy illusion that the big superstore is really a friendly corner shop. My favourite two Sainsbury's advertisements featuring Jamie Oliver are called 'Ruby murray' and 'tiger'. 'Ruby murray' has a very humorous and strong narrative, almost like a mini story. Jamie and his friends come in from a late night out and one of them suggests having a 'ruby murray' for dinner. It then cuts to Jamie shopping at Sainsbury's casually chucking ingredients
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