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The two advertisements, which I have chosen to compare, are on car and a pair of tires.
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English Media Essay The two advertisements, which I have chosen to compare, are on car and a pair of tires. Car is a Mercedes Benz and the pair of tires are made by BFGoodrich. Both these cars seem to appeal to men and both of these advertisements have a sufficient number of words in them. The Mercedes Benz seems to be targeted at a rich and sophisticated person who enjoys taking a walk on the wild side. Such words as "carve" and "slice" seems to give the image of living on the edge. This advert also seems targeted at a cool middle-aged person, probably to some one around the age of 20 to 40. The phrase, "burn your way down every avenue." Seems to give the image of a young person driving down the road at a fast and intense speed. The strong masculine colour of blue seems to target strong masculine...
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