Salma Ahmed
English Lit. GCSE Student
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The report will give a brief overview of the marketing mix and then analyse and explain the influences and patterns of consumption through individual psychological behavioural concepts.
- Words:
- 2906
- Submitted:
- Wed Oct 20 2004
Have a little read: ... Contents Page 1.0 Introduction 2 2.0 Marketing Mix 2.1 Product 2.2 Product Mix 2.3 Branding and Packaging 3 2.4 Price 2.5 Place 2.6 Promotion 3.0 Patterns of consumption 3.1 Routine problem-solving 4 4.0 Psychological Influences 4.1 Motivation 4.2 Personality 5 4.3 Perception 4.3.1 Selective attention 4.3.2 Selective perception 6 4.3.3 Selective retention 4.4 Attitudes 4.4,1 Cognitive attitudes 4.4.2 Affective attitudes 8 5.0 Targeting Group Segmentation 6.0 Summary 9 Appendix 1 Pot Noodle Website 10 1.0 Introduction UK consumers are working longer hours than any other EU country. Working weeks now include Saturdays, Sundays or out of hours due to the increase in hospitality and service industries (Henley, 2000). Changing working patterns and an increase in part-time working, has led to consumers leading busier lifestyles and influenced staggered eating times (Mintel 2003). Instant snack market products like Pot Noodle, support busier lifestyles through convenience. Pot Noodle (part of the Unilever group) is a snack product, which is reputed as a cheap low quality product. Launched in the UK in 1979 Pot Noodle is the 23rd largest food brand in the UK (Unilever Best Foods). Market share is 95% (£105m) of the instant hot snack market (Western Mail, 2004). The report will give a brief overview of the marketing mix
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