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The producers of the new 'Mini Jammie Dodger' advertisement took an unusual approach to their advertising schemes, and departed from previous techniques used.
Member rating: No Rating | Words: | Submitted: Fri Aug 15 2003
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The producers of the new 'Mini Jammie Dodger' advertisement took an unusual approach to their advertising schemes, and departed from previous techniques used. They did this by using nostalgia that appeals primarily to the older generations, as well as a 'fun' aspect to attract the younger generation. To begin with, the 'Mini Jammie Dodger' campaign tries to re-establish the traditional, well known biscuit as a fun snack for all ages. It shows a fun way of eating biscuits, and how the jam inside the biscuit can be a really pleasurable element. The advertisement was shown during an interval of 'Coronation Street' on a Sunday night at approximately 7:45pm. This time slot was cleverly chosen because it would easily reach the target audience: The younger children would be preparing for bed, as 7:45 isn't too late for most children to stay up, so they could watch it. Also, 'Coronation Street' is a...
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