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The principle of advertising is to sell a product, or to sell a lifestyle.
Member rating: No Rating | Words: | Submitted: Tue Aug 12 2003
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Media Essay The principle of advertising is to sell a product, or to sell a lifestyle. There are several brands of jeans on the market, but they are all marketed and advertised in a different way. They wish to associate certain values, ideas, and dreams with the product. It is then hoped that the consumer will want to buy into that lifestyle and the product becomes a passport to the lifestyle. Another purpose of advertising is to reposition or rebrand a product. It may be that a product is becoming old, or sales are falling. Advertising campaigns can rejuvenate sales. A classic example is the Levi's ad with Nick Cave in the launderette, where sales were falling and the ad had sent sales soaring. In addition, advertising is also used to globalise a brand. Pepsi and Mc Donalds are a good example. These are consumer companies known all around the world....
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