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The best business decisions are always based on hard facts. Discuss.


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The best business decisions are always based on hard facts. Discuss.

... THE BEST BUSINESS DECISIONS ARE ALWAYS BASED ON HARD FACTS. DISCUS Scientific decision making, using the marketing model, is a good way to plan how to make a decision. Setting objectives, gathering and analysing data and then developing and implementing a strategy is important when making decisions. However, by just using the marketing model to make a decision may not be the best way to go about making decisions. There are a number of different factors which need to be looked at to benefit the most from making a certain decision and instinct and also be used. By using the marketing model the business is reducing risk in the making the decision. However this way costs a lot of money especially the research so it may not be effective to use it. Instead a 'hunch', or gut instinct, may be better to use to base the decision on. For smaller decisions, such

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