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The best business decisions are always based on hard facts. Discuss.
- Words:
- 657
- Submitted:
- Sun Oct 05 2003

... THE BEST BUSINESS DECISIONS ARE ALWAYS BASED ON HARD FACTS. DISCUS Scientific decision making, using the marketing model, is a good way to plan how to make a decision. Setting objectives, gathering and analysing data and then developing and implementing a strategy is important when making decisions. However, by just using the marketing model to make a decision may not be the best way to go about making decisions. There are a number of different factors which need to be looked at to benefit the most from making a certain decision and instinct and also be used. By using the marketing model the business is reducing risk in the making the decision. However this way costs a lot of money especially the research so it may not be effective to use it. Instead a 'hunch', or gut instinct, may be better to use to base the decision on. For smaller decisions, such














