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The Coca Cola company - You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea.
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AVCE Business Coursework Andrew Mercer Unit 3 - Marketing The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which will provide you with the most effective information. Collect secondary data on the market including demographics, trends, segments and competitors. Refer to the usefulness of marketing information databases for this process. Use primary sources of information (such as a survey using a questionnaire) to help you come to a decision about your product. Explain why you chose to use a particular method. Consider the validity of the information you have gathered. Summarise your findings clearly. Marketing models - Product Life...
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