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Task2: how professional advertising agencies can contribute to the success of a marketing campaign
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Unit 3 task 2 By Anzal Ali Task2 A: How professional advertising agencies can contribute to the success of a marketing campaign. An advertising campaign is normally organised with the services of an advertising agency. The company employing the agency must provide clear guidelines on how the campaign should be developed. This is normally done in a campaign brief which contains the following sections.> The background of the purposed campaign. This will include comments about the market and the organisation's current objectives. Why there is need for some promotional activity, and how is it expected to contribute to the overall aims of the organisations.> The objective of the promotional activity. Along with any marketing aims it is designed to support. The objective should be clear and measurable, and given a time scale.> The target market These are the people the promotional activity is intended to influence. To build a customer profile all...
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