Report on O2

... Hamza Raja Report on O2 Unit 11 Introduction to Marketing Liam Sloan Submission date: Friday 5th November Table of contents 1.0 Introduction.................................................Pg 3 1.1 Introduction on O2.......................................Pg 3 1.2 What is marketing? ......................................Pg 3 2.0 Satisfying actual and potential needs of O2.....Pg 4 2.1 Keeping ahead of competition........................Pg 4 3.0 Legal & Ethical Constraints...........................Pg 5 4.0 Summary.....................................................Pg 5 5.0 Conclusion................................................Pg 5-6 Understanding what Marketing is about 1.0 Introduction I was asked to investigate what marketing is all about. In order for me to do this effectively I will need to explain how a company satisfies actual and potential needs, the company in my case will be O2 a leading telecommunications company. I will describe how it tries to keep ahead of competition and describe how legal and ethical constraints that will affect the marketing activities. 1.1 Introduction on O2 O2 is one of the leading mobile phone service providers in the UK. It provides a range of services and products to the public and also businesses. O2 is

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