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Reading Media Text: Lucozade Adverts.
Member rating: No Rating | Words: | Submitted: Thu Mar 25 2004
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Reading Media Text: Lucozade Adverts Lucozade is a product which over the years has totally changed the target audience and its impact on the market. At the start of its production life it was marketed as a drink which helped aid recovery for sick children, so the obvious target market was mothers who would be encouraged by the commercial to buy the drink for their children. However, as time went by this proved unsuccessful. It was time for change and this they did, changing not only image but target market and the different uses for the drink. The first advertisement studied was an original commercial which advertised Lucozade as a drink which aids recovery from illness; aimed to be bought by mothers, and promoted very much as a 'happy family' drink. However, the slogan 'Lucozade Aids Recovery' made consumers think it was a drink only for the sick and not...
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